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In response, ByteDance spokesperson Jennifer Banks wrote back two sentences: “ByteDance acquired Flipagram in 2017 and operated it, and subsequently Vigo, for a short time. (Disclosure: In a previous life, I held policy positions at Facebook and Spotify.) Today, the “For You” algorithm powers both TikTok and its Chinese equivalent, Douyin. Two of them say that the scraped content was used to train ByteDance’s powerful “For You” personalization algorithm on US-based content so that it would better reflect the preferences of US users. The former employees do not know when the scraping they say they were aware of stopped. The former employees spoke to BuzzFeed News under the condition of anonymity because they feared retribution from ByteDance. One of the former employees said the scraping affected hundreds of thousands of accounts, and a document viewed by BuzzFeed News detailed plans to “crawl video > 10k/day in P0 countries” - according to the former employee, this meant the team’s goal was to scrape more than 10,000 videos a day in the highest priority countries. The former employees described the project as one of several “growth hacks” - including the manipulation of like and video view statistics - employed by the company. Right now, the platform is focusing on taking serious action against misuse.In 2017, TikTok’s parent company, ByteDance, scraped short-form videos, usernames, profile pictures, and profile descriptions from Instagram, Snapchat, and other sources and then uploaded them - without users’ knowledge or consent - to Flipagram, a TikTok predecessor, according to four former employees of the company.īuzzFeed News spoke with the four former ByteDance employees, all of whom worked on Flipagram (later renamed Vigo Video), and viewed internal documents that indicate the scraping was run by an engineering team in China and began soon after ByteDance acquired Flipagram in January 2017. Whether Facebook eventually considers The Trevor Project’s request for an exception is a waiting game. But GLAAD doesn’t have as much at stake as The Trevor Project.
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According to BuzzFeed, the Gay & Lesbian Alliance Against Defamation (GLAAD) believes it’s an understandable measure that will hopefully crack down on any discriminatory or unethical intent. Not all LGBT support organizations are against Facebook’s decision to remove this ad targeting option, however. The organization believes that blindly attempting to target individuals based solely on their interests could accidentally exclude individuals who have not yet publicly shared their sexual orientation. The Trevor Project, however, is trying to convince Facebook to make an exception for its organization based on the crucial nature of its services. The sexual orientation targeting option is available to dating apps for a limited time. Back in September 2017, Facebook removed self-reported targeting because some advertisers used the fields to target “Jew haters.” Additionally, the platform was misused for Trump’s 2016 US presidential campaign when the data firm Cambridge Analytica harvested personal information from 50 million users’ profiles to deliver manipulated campaign messages.īy removing sexual orientation from its targeting options, Facebook aims to prevent discrimination, such as offering products or services to an audience identifying as one sexual orientation while excluding another. Why take away this targeting option now? Because Facebook has been in the hot seat lately for advertisers’ misuse of its platform for discriminatory purposes. The sexual orientation ad targeting option is no longer available.
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BuzzFeed explained that Facebook is simply delaying the block for dating apps to give them time to “wind down” their use of it. This ad targeting option is currently only available to dating apps but only until the end of April. The ad targeting option in question uses gender and “interested in” information from users’ Facebook profiles to deliver ads based on sexual orientation. “We’re advertising our services - obviously they’re life saving.” “It’s really important to have that targeting be available,” Trevor Project’s chief growth officer Calvin Stowell said in a BuzzFeed News article. The change could prove detrimental to its worldwide support efforts. In particular, The Trevor Project, a national organization that offers 24/7 contact support for suicidal LGBT teens, worries it won’t be able to reach its intended audience. According to BuzzFeed News, Facebook recently (and quietly) took away ad targeting by sexual orientation, leaving some LGBT community support organizations very unhappy. However, not all the changes are considered good by some organizations.
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It’s one change after another for Facebook as the company continues to improve the security of its platform and prevent misuse.